Tams golden records1/13/2024 ![]() Let’s assume a contact is already known as a customer in the connected SAP ERP system. The SAP ERP Main Facet for instance also has a phone and a fax number facet and general data (grey bubble) like address or other data (gender, birthday etc.). All of these five Main Facets have Additional Facets (yellow bubbles) like an email address. In the picture above, you see a contact with the Main Facets (blue bubbles) SAP ERP, Facebook, twitter, LinkedIn and a Hybris Web Shop, the sources. Because of their identifying nature, we consider these attributes as Additional Facets. ![]() A Main Facet might also have data, for example, a loyalty card number, an email address, a phone, a mobile or a fax number. Therefore, the sources themselves are considered as Main Facets, which might provide general contact data, such as address data or data for customer-specific fields. Each source may contribute to the building of the Golden Record, which represents the most valuable contact master data stored in one single record per contact. Where Contact Data Comes Fromīasically, contact data for SAP Hybris Marketing can be loaded from various sources, such as an ERP system, a web shop, social media and many more. The following explanation and examples should give you an understanding of that from a business point of view. As contacts are the core master data of SAP Hybris Marketing, it’s important to understand how different sources contribute to their creation and enrichment.
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